Privacy Policy

Ritora helps you build a calmer, safer skincare routine. To do that we ask for a few things: a little about your skin, the products you use, and the way your skin reacts over time. We try to ask for as little as possible, and we tell you exactly what we do with what you give us.

Three things to know up front.

• We do not sell your information.
• We do not train AI models on your photos or your skin profile.
• You can delete your account, and everything in it, from inside the app whenever you want.

If anything on this page is unclear, write to support@getritora.com and a human will reply.

We collect four kinds of information, and only when you give it to us or when it is needed to make the app work.

Account information. When you create an account we ask for your email address and a password. We never see your password in plain text. We store it as a one way cryptographic hash, which means even we cannot read it. You can also tell us your name, language, time zone, date of birth, and sex at birth. The last two are optional and help us give you better skincare suggestions.

Skin profile. During onboarding we ask you about your skin. Your skin type, the concerns you have, allergies and past reactions, medications, sun and sleep habits, and the kinds of products you prefer. You can change or remove any answer at any time.

Photos and routine activity. If you use the skin journal we keep the photos you upload, the dates they were taken, and the notes the AI generates from them. We also store the products you add to your shelf, the routine you build, and the records of what you actually applied each day.

Basic technical information. Standard server logs. Your IP address, browser, request times, and any errors. Plus your notification preferences.

We do not collect your precise location. We do not use advertising trackers. There are no marketing cookies in the product.

We use what you give us to do these things, and only these things.

• Run your account and keep you signed in.
• Generate the daily routine that fits your skin.
• Analyse your skin journal and flag possible reactions early.
• Send the emails you would expect from us: verification, password reset, and any notifications you turn on.
• Keep the service safe, fix bugs, and prevent abuse.
• Meet our legal obligations.

That is the whole list. No advertising. No selling. No quiet resale to anyone else. If we ever want to use your information for something new, we will ask you first.

The skin journal helps you see how your skin changes. Here is how it works behind the scenes.

• Photos are sent to a third party AI provider for analysis. The provider is contractually bound not to keep them and not to train any model on them.
• We strip GPS information from your photos before storing them.
• We do not run facial recognition. We do not build a face template. The analysis looks at the skin, not at the person.
• We do not use your photos or skin profile to train any AI model. Not ours. Not anyone else's.

Ritora gives you suggestions. It is not medical advice. If your skin is reacting, please see a dermatologist or a pharmacist. You can override or skip any suggestion the app gives you.

We do not sell your information. We do not share it with advertisers. There is no version of Ritora that funds itself by selling its users.

The only time your information leaves our systems is when the law obliges us to share it, or when you ask us to. If Ritora is ever acquired or merges with another company, you will be told before anything moves, and this policy will still apply.

We keep your information for as long as your account is active. When you delete your account, we keep your data for 30 days in case you change your mind, and then we erase it from our systems.

A couple of specific timelines. Photos in the skin journal are removed within seven days of you deleting them. Server logs roll over within 90 days. Where the law obliges us to keep a record (for example, accounting), we keep only the minimum that is required for the time it is required.

Your information is stored in the European Union. Some AI processing happens in the United States under the standard legal safeguards that European law requires. Your data is encrypted in transit and at rest.

We treat security as part of the product, not as an afterthought.

Your data is encrypted in transit and at rest. The sensitive fields in your skin profile get an extra layer of encryption before they touch the database.

No system is perfectly secure. If anything ever goes wrong, we will tell you. If you find a problem, please write to support@getritora.com.

You stay in control of your information. From Settings inside the app you can:

• Download a copy of everything we have on you.
• Edit or remove any part of your skin profile.
• Delete a single journal entry, or all of them.
• Turn off optional AI features.
• Delete your account entirely.

If you would rather do any of this by email, write to support@getritora.com. We respond within a month, usually much sooner, and we do not charge for it.

If you live in the European Union or the United Kingdom, you also have the right to lodge a complaint with your local data protection authority. We hope you would tell us first so we can fix it, but that right is yours either way.

Ritora is for people aged 16 and over. We do not knowingly collect information from anyone younger. If you think a child has signed up, write to support@getritora.com and we will remove the account.

We use a small set of cookies, all for basic functionality.

• A session cookie that keeps you signed in.
• A cookie that remembers your choices in the cookie banner.
• Local storage for your theme and language preferences.

That is the whole list. No advertising cookies. No fingerprinting. No tracking across other sites.

If we change anything important on this page, we will update the date at the top, tell you inside the app, and email you when the change is significant. We will do this before the change takes effect, not after.

For anything about this policy, or about your information, write to support@getritora.com. We read every message.